Dabur International, a wholly owned subsidiary of Dabur India Ltd, is a leading FMCG brand headquartered in the UAE. Globally recognized for its wide range of personal care, health, and wellness products, including Vatika, Dabur Amla, and Herbal Toothpaste, Dabur has built a reputation rooted in the science of Ayurveda and the trust of millions. With a presence in over 100 countries, the brand is committed to delivering quality products that cater to the evolving needs of modern consumers.
In 2024, Dabur International UAE was seeking a design partner who could deliver high-quality creative output with quick turnaround times. The goal was to find an agency capable of offering a one-stop solution, ranging from product mockups and packaging to digital creatives, all while maintaining the brand’s global standards and adding a fresh creative perspective. That’s when they partnered with CodeRelix.
Challenge
- Time Constraints and Quick Delivery: Dabur needed a partner who could deliver top-quality design assets within tight deadlines for fast-paced campaigns and launches.
- Creativity and Fresh Visual Direction: The brand was looking for innovative and modern design language to match market trends while staying aligned with their Ayurvedic roots.
- One-Stop Creative Solution: Dabur sought a partner who could handle multiple creative requirements under one roof, from mockups and digital banners to print and packaging design.
Our Solution
CodeRelix understood the urgency and creative expectations from a brand of Dabur’s scale and reputation.
Our approach involved:
Agile Design Process
- We adopted a streamlined workflow with clear checkpoints to ensure faster output without compromising quality. Our team worked in real-time coordination with Dabur’s marketing team to reduce feedback loops.
Creativity with Brand Alignment
- By blending modern design elements with Dabur’s Ayurvedic identity, we delivered unique and fresh creatives that retained brand consistency.
End-to-End Design Support
- We positioned ourselves as a one-stop design partner, delivering everything from product packaging and social media creatives to campaign-ready assets with minimal turnaround time.
Category
Digital Consultancy
Client
Dabur International
Industry
Health & Hygiene, FMCG
Country
United Arab Emirates
Conclusion
By partnering with CodeRelix, Dabur International UAE found a dependable, fast-moving creative partner who could deliver innovative design work at scale and speed. The collaboration proved that with the right synergy, even tight timelines can lead to creative excellence. Our efforts helped Dabur meet its marketing goals with fresh, engaging visuals that stood out across print and digital platforms.
Project Highlights
Fast-Track Creative Delivery
Delivered high-quality visual assets within accelerated timelines, ensuring marketing and product rollout deadlines were met seamlessly.
All-in-One Design Partner
From product mockups to digital campaigns, we served as Dabur’s go-to creative team for varied design needs.